Parcheh
Branding & website development for Parcheh81
2024
Branding & website development for Parcheh81
Our collaboration with Parcheh (Persian for 'fabric') focused on crafting a digital experience true to its name. We translated the unique texture, artistry, and narrative of their textiles into a tailored e-commerce platform where the fabric's details truly shine. The result is an elegant and intuitive site offering users an immersive journey into the brand's world, showcasing our ability to capture a brand's core essence through sophisticated digital design.
Challenges
For Parcheh, key challenges included digitally conveying the luxurious feel of their fabrics and balancing a sophisticated aesthetic with intuitive usability. We addressed this with high-resolution imagery, zoom features, and evocative descriptions, alongside a clean UI/UX featuring clear navigation and streamlined checkout. Crucially, we also wove Parcheh's brand story and commitment to craftsmanship throughout the site using dedicated sections and subtle design cues, enriching the customer connection to their heritage and quality.
Inspiration
Deeply inspired by the fabric Parcheh itself, our design focused on translating its tactile richness and quality into the digital realm. We aimed to merge timeless craftsmanship with modern elegance, creating an intimate, gallery-like online experience. High-fidelity visuals and clean, considered layouts were key, encouraging thoughtful exploration of the brand's unique artistry and heritage.
"Working with Other Dev transformed Parcheh. Their combined web and branding expertise delivered results beyond expectations. The user-friendly site achieved a dramatic boost in sales, The sophisticated branding reflects our identity perfectly and is now used everywhere. We highly recommend Other Dev to any brand needing impactful digital results."
- Nasir, Founder of Parcheh
- 78905 Karachi, Pakistan
- 75011 Chicago, Illinois
