The Other Dev.

We help your busnises get online.

At Other Dev, we provide a wide range of services tailored to meet the needs of businesses in Pakistan and beyond. Our expertise spans website design, web development, graphic design, domain registration, web hosting, and software development.

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Our experts will cater to your every query.s

Meet our team

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  • Kabeer Jaffri

    COO / Engineer

  • Ossaid Qadri

    Partner / Engineer

  • Eesha Ali

    Marketing Manager

Synopsis

About Me

With a diverse skill set that includes UX design, UI design, full stack development, operational architecture, systems design, photography, and branding, I am a well-rounded digital professional.

Nelson family photo

Softskills that pay the bills

In addition to my design and technical expertise—I also have strong leadership, time management, and multitasking skills—honed through my experience as a business owner / managing partner, husband, and father of two. Outside of work, I enjoy staying active through sports such as hockey and snowboarding. I am confident in my ability to bring passion and value to any project.

Reasearch and planning

One of my favorite aspects of creating is planning the architecture of a project. From Design Systems to Brand Strategy—I enjoy working with the many touch points of user experience.

  • User Research
  • Digital Strategy
  • Design Systems
  • Product Strategy
  • Brand Strategy
  • Operations

Hardskills

Technical

As a creative technologist, I craft intuitive digital experiences using a diverse set of tools and languages.

Polymath foundations

With a strong foundation in both design and development, I bring a unique perspective to every project and am constantly learning and evolving to stay up-to-date with the latest industry trends.

Software I love to work with

With over 20 years of experience creating digital assets, I have a deep and intuitive understanding of how the interfaces of the best software products in the world are designed. This is just some of the software I have used over that time.

  • Photoshop
  • Illustrator
  • Figma
  • VSCode
  • Postman
  • Click Up
  • Ableton
  • After Effects
  • Premiere Pro

Technologies I love to build with

I deeply enjoy solving problems through code. From the front end all the way to the back end and the APIs in-between. No project is too challenging for me.

  • JavaScript
  • NodeJS
  • React
  • NextJS
  • jQuery
  • PHP
  • WordPress
  • WooCommerce
  • GA4/GTM
  • HTML5
  • CSS3
  • SASS
  • Git
  • MySQL
  • MongoDB
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Career

Experience

I am current managing, designing, and developing all consumer and digital product initiatives at My Supply Co.

My Supply Co.

Permanent Full-time

Apr 2019 - Present · 3 yrs 10 mos

Vancouver, British Columbia, Canada

My Supply Co. helps Canadians manage mental and physical health with naturally occurring nootropic and adaptogenic products. They carry products with complex attributes, aiming to solve a large variety of personal care needs — this requires an extremely customized and evolving approach to how the store is built and functions.

Director of Product Design and Development

Nov 2021 - Present · 1 yrs 3 mos

I am responsible for the ideation, planning, and development of new consumer goods—and customer and employee facing microservice software. During these projects I work with key stakeholders within our company and supplychain to ensure and meet quality goals across multiple domains.

Full Stack Developer & User Experience Designer

Feb 2020 - Nov 2021 · 1 yrs 10 mos

As the lead full stack developer I am responsible for all software development, CI/CD, and QA. This is for the front end, APIs, and the back end. Additionally I was tasked with identifying and analyzing weak points in the customer journey and employee workflows. Each project had to be estimated and prioritized based on its workload and immediate impact to efficiency or revenue. Some of these projects have been so successful internally that we have planned refactoring for commercialization.

Some key projects complete during this time 👇

  • Product attribute and settings automated testingEradicated critical data input errors
  • Inventory management reporting and automationDecreased purchasing labour by ~80%
  • Sales management plugin with AJAX shopping cart integrationIncreased AOV by 8.3%
  • Bespoke ID verification software and WooCommerce integrationDecreased Credit Card fraud by 98%
  • JavaScript
  • NodeJS
  • React
  • NextJS
  • PHP
  • WordPress
  • WooCommerce
  • HTML5
  • CSS3
  • SASS
  • Git
  • MySQL
  • MongoDB

Front End Developer & User Interface Designer

Apr 2019 - Feb 2020 · 11 mos

I was brought on to help fill multiple creative rolls in a small start-up environment. Working with the marketing team to create the brand and logos — designing and developing a new front end for the website — and improving the users experience and store KPIs through design and merchandising optimizations.

Some key projects completed during this time 👇

  • Full functionality interactive shopping cart to replace cart pageIncreased conversions by 0.7%
  • Complex multi-state animated menus represented in an elegant UIStrong brand confidence booster with state of the art menu
  • Design and development of the site and merchandising strategy optimized for market7.1% overall conversion rate
  • JavaScript
  • NodeJS
  • React
  • NextJS
  • PHP
  • WordPress
  • WooCommerce
  • HTML5
  • CSS3
  • SASS
  • Git
  • MySQL
  • MongoDB

Another Creative Ltd.

Contract Part-time

Jun 2016 - Present · 6 yrs 8 mos

Vancouver, British Columbia, Canada

Another Creative is a full stack agency that helps deliver exceptional digital experiences to small and medium businesses. Branding, Marketing, and Web/Software Development.

West Coast Electronics

Permanent Full-time

Jan 2006 - Nov 2011 · 5 yrs 11 mos

Vancouver, British Columbia, Canada

I was the Electronics Wizard 🧙‍♂️

West Coast Electronics was a repair shop that fixed computers, consoles, and cell phones.